We are seeking a talented and experienced Email Marketing Specialist to join our dynamic marketing team. As an Email Marketing Specialist, you will be responsible for creating and executing effective email marketing campaigns to engage our audience, drive customer acquisition and retention, and ultimately increase revenue. The ideal candidate is passionate about email marketing, has a deep understanding of industry best practices, and possesses strong analytical skills to drive data-informed decisions. If you are a creative thinker with a strategic mindset and a track record of delivering successful email marketing campaigns, we want to hear from you!
Responsibilities:
- Develop and execute email marketing strategies to drive customer acquisition, engagement, and retention.
- Create compelling email campaigns, including copywriting, designing templates, and selecting engaging visuals.
- Segment and target email lists based on various customer attributes and behaviors.
- Implement A/B testing methodologies to optimize email performance and conversion rates.
- Continuously monitor and analyze email campaign performance metrics, such as open rates, click-through rates, and conversions, and provide actionable insights to improve campaign effectiveness.
- Manage and maintain the email marketing calendar to ensure timely and consistent delivery of campaigns.
- Collaborate with cross-functional teams, including content, design, and development, to ensure cohesive and impactful email campaigns.
- Stay up-to-date with industry trends and best practices in email marketing and proactively suggest innovative ideas to enhance campaign performance.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Proficiency in email marketing platforms (e.g., Mailchimp, Campaign Monitor, Constant Contact) and marketing automation tools.
- Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and testing methodologies.
- Excellent written and verbal communication skills, with the ability to craft compelling copy and messaging.
- Analytical mindset with the ability to derive insights from data and translate them into actionable recommendations.
- Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Familiarity with CRM systems and customer data platforms (CDPs) is a plus.
Note: Karachi-based on-site position with having shift timings of 6 pm to 3 am (Mon to Fri)
Job Type: Full-time
Salary: Rs100,000.00 - Rs130,000.00 per month
Ability to commute/relocate:
- Karachi: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Email Marketing: 1 year (Required)
Language:
- English (Required)
Shift availability:
- Night Shift (Required)
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