Marketing Insights Researcher - RL [United States]

 

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together.We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within VR Hardware Pillar who will be an integral part of the Marcom and PMM Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes. They have experience in building strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

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Marketing Insights Researcher - RL Responsibilities:

• Develop the holistic learning agenda (in collaboration with other Understanding functions such as) UXR, Product Data Science and Marketing Decision Science) for VR hardware pillar.
• Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy.
• Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications:

• Effective communication and presentation skills with a proven track record of delivering concise, executive level synthesis to influence business decisions and strategies.
• Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
• Extensive experiences in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making.
• Skill to think holistically/creatively in addition to technically/analytically.
• 10+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.).
• Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
• Collaborate proactively and effectively with a broad variety of partners.
• Experience in brand building and brand strategy development.
• Work well in a dynamic and fast-paced environment.

Preferred Qualifications:

• Experience working with physical technology products (e.g. PC, Mobile, Console) is preferred

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